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Key Responsibilities:

• Be responsible for all aspects of BYD store Cl design including exterior and interior decoration, visual merchandising and window display, etc. in coordination with the headquarters;
• To retain the brand visual, implement and maintain brand visual merchandise guidelines and directives;
• Create Cl standards manual, routinely review and update content as needed, and monitor
• Cl standards and execution in stores;
• Implement and control visual merchandising, display budget, and vendor management;
• Contract and Payments management;
• Sales Support: work with the sales team to support the BYD Cl guidelines and plan for new store development projects. Other active support to store events & sales campaign;
• Communicating regularly with the sales team and marketing function on all visual projects, highlighting any issues and concerns.
• Support all kinds of brand activities if necessary.